‘This Is The Day’ was posted on social media by fans of The The when the only permanent member of the band, Matt Johnson, announced a new tour after a hiatus of 18 years. The line refers to the hit song ‘This Is The Day’ and it was going to be a special day for us too. Johnson wanted to add a new chapter to our series of collaborations such as interviews for 200% and the documentary on his life ‘The Inertia Variations’. He proposed to us to design and edit the tour book programme. We conducted the interviews with Johnson and his band members. The texts were designed as song lyrics printed on the inner sleeve of a vinyl album, paying tribute to Johnson’s talent as a songwriter.
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