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Advertising HEMA

We co-art directed a series of magazines for this Dutch retail chain that produces and designs its own houseware and fashion collections. The magazines are season related such as Summer and Winter fashion collections, or holidays such as Christmas and Sinterklaas. One of the covers refers to the highly anticipated Sinterklaas traditions for children; before they go to bed, they put their shoes next to the fireplace and find a small present in their shoes the next day. For each magazine we conceived a visual concept and art directed the photo shoots and layouts.